About Us
Better Ground is a brand and communications consultancy helping environmental and purpose-led organisations communicate more effectively.
We work with clients of all sizes across sectors – from start-ups to global brands – to shape brand strategy and create impactful content.
Our Work & Clients
Some organisations come to us for big picture thinking and strategic foundations, while others engage us for more hands-on work like copywriting, designing marketing materials, social media content or shoot production. Most end up wanting a bit of everything.
Whatever the brief, our goal is the same: to create stronger alignment between purpose, positioning and creative execution to grow your impact.
Our clients include environmental organisations, not-for-profits, social enterprises and values-aligned businesses. They're restoring nature, shifting systems and driving change through the power of storytelling.
Our Founder
Better Ground was founded by Emma Green, a purpose-driven leader with over 15 years’ experience shaping brand, marketing and communications strategy.
Emma has worked across industries and sectors for organisations including Greening Australia, Microsoft, National Geographic and many more, across agency and in-house roles. She also has an MBA specialising in Social Impact, and is on the Board of the People and Parks Foundation.
She’s led major rebrands, delivered high-impact fundraising and awareness campaigns, produced shoots across the world, and guided organisations on sustainability communications and reputational risk management. Along the way, she’s gathered a network of the best (in her opinion) thinkers and creatives in the business.
After a conscious career shift into the environmental sector, leading marketing and communications for not-for-profit Greening Australia, Emma formed Better Ground to help purpose-led organisations create greater impact through better storytelling.
We believe the most compelling stories start with the right foundations.
Our Values
We don’t just follow a brief, we think critically and offer guidance proactively. We are always honest but never blunt. We are candid but never careless.
Always frank, always considered
We believe in making the world a better place
We are champions of the environment and social causes, and mindful of our own impact. We exist to help good people do good work, and to make their days brighter while doing it.
We are deliberate about who we work with and always show up authentically.
We are intentional
We enjoy doing good work, together
We collaborate to create great work that meaningfully solves problems and lights people up.
Let’s talk
If you’d like to know more about us or to explore working together, please get in touch.